AI Insights · Timothy · January 2022
Top 5 Social Apps in the UK: Q4 2021 Performance Review
Discover the performance trends of the top 5 social apps in the UK for Q4 2021, including insights on weekly downloads, revenue, and active users.
The fourth quarter of 2021 showcased interesting trends for the top 5 social apps in the United Kingdom. Here’s a detailed look at their performance based on data from Sensor Tower.
TikTok experienced a significant increase in weekly revenue, starting at approximately $411K in late September and peaking at around $913K toward the end of December. Weekly downloads fluctuated but saw a notable spike to 281K in the week of December 20. Active users were consistently high, with a slight increase from 17.7M to 18.1M over the quarter.
Bigo Live - Live Streaming App showed a steady weekly revenue, with a peak of about $200K in mid-December. Weekly downloads varied, reaching a high of 18.3K in the final week of December. Active users also saw an overall increase, ending the quarter at approximately 150K.
Facebook maintained a strong presence with weekly revenue mostly stable, peaking at $157K in mid-December. Weekly downloads were steady, with a peak of 136K in the week of December 20. Active users remained robust, fluctuating around 38M throughout the quarter.
Grindr - Gay Dating & Chat had a consistent revenue trend, peaking at approximately $155K in late November. Weekly downloads hovered around 7K to 8K, with a slight peak at 8K in early December. Active users saw a gradual increase, ending the quarter at 335K.
Tango- Live Stream, Video Chat showed a modest revenue trend, peaking at around $49K in late October. Weekly downloads fluctuated slightly, with a peak of nearly 2K in the final week of December. Active users remained relatively stable, ending the quarter at around 26K.
For more insights and detailed data, visit Sensor Tower.